On Bad
Bottled
Water:
Due diligence reveals why America drinks Coke & Pepsi
I'VE TAKEN to loitering around the bottled water in supermarkets and convenience stores lately. Sad but true. Just me and a swelling throng of Americans -- especially young Americans -- buying bottled water.
I'm fascinated by these people because they think they are making a choice. It's written on their faces as they stand in the quiet hiss of the air conditioning and consider a typical array of American consumer options: different brands, package sizes and prices.
But the truth is, no matter how long they stand there and study the matter, they're going to end up making the same decision. If they don't buy cheap generic water, most of these people end up purchasing bottled water from Coke, Pepsi or Nestle, whose brands include Dasani, Aqufina, Earth20, Arrowhead and others.
These products -- sometimes dubbed "Aquasani" -- are the highest priced domestic waters on the market, and also among the worst. Dasani and Aquafina, Coke and Pepsi's big #1 brands, are known in the industry for their discernable after-taste when drunk at room temperature. And that's not an industry secret either.
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THE FIRST TIME I heard Crazy Horse's voice was late on a night in October -- 125 years, one month and 10 days after he died.
I had been working for hours on a digital sketch of Crazy Horse, Tasunka witko ("his horse is crazy"), the Oglala Sioux war chief who is probably best remembered for delivering the coup de grace to Gen. George A. Custer's 7th Cavalry at the Battle of the Little Bighorn.
Trying to portray Crazy Horse is a difficult proposition since he is the only great figure in American history who never allowed his soul to be captured, as the Sioux conceived it, meaning he never allowed his visage to be captured in life, either by photograph or artist's portrait.
Contemporary America felt his presence, though. During the decade between the Fetterman Massacre to the Battle of the Little Bighorn, his Sioux and Cheyenne warriors dealt the U.S. Army some of its worst defeats ever -- defeats as punishing and impossible to ignore as hail on the open prairie.
I knew nothing about the Fetterman Massacre then, however. In fact, I dreamed about Crazy Horse before I even knew who he was -- a strange and disturbing dream in which I was walking down a long office hallway in what felt like a large corporation or public institution.
I was in a dream hurry, as much to hurry away from something as to hurry toward it. Somehow I knew the layout of the building very well, and so I took all sorts of shortcuts as I moved from floor to floor. Finally, I saw my destination -- a low, metal-clad door down in the basement.
I remember feeling a swell of dream elation as I approached it. I reached out, but just as my hand closed on the knob, I felt someone suddenly clasp my wrist in an iron grip. Turning in sudden and total terror, I saw a face. And not just any face, a face unlike any I had ever seen before. It was painted half white and half black with a white lightning bolt flashing across the black cheek. The look in the eyes was the most striking thing about it, though...
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and BF Communications Inc.
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The background image on this page is from
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